With On-Facebook Destination for Automotive Inventory Ads, your dealership can sync your new + used inventory to Facebook and deliver relevant vehicle ads to local in-market shoppers. Once shoppers click on an ad, drive them to a mobile-optimized, dynamic Vehicle Detail Page on Facebook, using information from your automotive catalog.
Relevant vehicles from your automotive catalog are surfaced to local in-market shoppers across Facebook, Marketplace, and Instagram.
Upon ad click, prospects land on a mobile-optimized VDP on Facebook, with info on their vehicle of interest and links to other vehicles from your inventory.
On-Facebook Destination for AIA reduces auto shopper friction by keeping users on a On-Facebook VDP, rather than driving to a dealership website. Shoppers will enjoy a fast, optimized user experience right within Facebook's platform, where they can easily contact you via Facebook, Messenger, phone call, or store visit. In testing, On-Facebook Destination AIA yielded 82% lower Cost Per Leads and 17% lower Cost Per VDP Views versus Website Destination.
On-Facebook VDPs load quickly, mitigating high bounce rates from slow-loading dealer websites and multiple platforms.
From the On-Facebook VDP, interested leads can contact you directly via Facebook Messenger, phone call or a store visit. Plus, use our free Messenger Bot to instantly handle inquiries.
Due to more and more consumer privacy restrictions around tracking user activity via 3rd-party cookies, advertisers may soon find it difficult to reach their audiences with relevant ads. By keeping users on Facebook's platforms, you won't need to rely on cookie-tracking or your pixel in order to continue messaging and retargeting your ideal audiences.
Retarget shoppers in subsequent on-Facebook campaigns just as you would website visitors. Audiences can be created based on On-Facebook VDP views and messages initiated.
Continue to serve relevant, personalized ads while respecting people's privacy choices. As advertisers rely less on cookies due to policies like CCPA, investing in on-Facebook solutions is an important investment.
Since shoppers never have to leave Facebook, we never lose sight of their actions on your ad, whether it's a view, click, or lead submission. Your dealership will not lose attribution from shoppers leaving Facebook, and will have flawless tracking of KPIs like leads and content views in our new reporting dashboard.
